So I seriously LOVE me some good preorder swag. In fact, I recently did a post all about how much I love preorder swag and how authors are really sending out some amazing loot to readers who preorder their books.
Pictured swag from Alexandra Bracken (Wayfarer)
I assumed that this swag was being paid for by the publishers as part of their marketing campaigns. When I recently attended a book event though, one of my fav authors enlightened me to the fact that that isn’t always the case.
Pictured swag from Stacey Lee (Secrets of a Heart Note)
Publishers do pay for the preorder swag for some book releases, but that is typically only for books of the bestselling of their bestselling authors.
In many cases, that AMAZING swag we’re getting is being paid for by the authors themselves. And not only are they paying for it, but they’re also commissioning it, helping to design it, and even shipping it.
Pictured swag from Stephanie Scott (Alterations)
This makes me look at my swag in a whole new light. Knowing that a lot of authors are paying for it themselves makes me appreciate it even more. And knowing that they’re playing a role in its creation really makes it that much more special for me. I hope it makes it more special to all of my fellow book devourers as well!
Having momentos from the stories we love that we can keep with us or display on our walls let’s us continue to live in those worlds long after we’re done reading. So THANK YOU authors for all that you’re doing to make our experience with reading your books that much more special! It’s truly appreciated!
What preorder swag are you guys looking forward to in 2017? Does this change your outlook on the book loot you’ve received in the past?